Our Story
How InStoore Began
From a personal challenge to Morocco's leading marketplace platform
InStoore was born during the height of the COVID-19 pandemic in 2020. As lockdowns restricted movement and traditional shopping became challenging, I identified a critical gap in the market that needed to be addressed.
While confined at home like millions of others, I experienced firsthand the difficulties of accessing essential products and supporting local businesses. This sparked an idea: what if there was a platform that could seamlessly connect customers with local stores, allowing businesses to continue operating and people to shop safely?
What began as a solution to a personal problem quickly evolved into a mission to transform how commerce works in Morocco. Today, InStoore proudly serves thousands of businesses and customers across the country, creating connections that help communities thrive during challenging times and beyond.
Our Mission
To empower local businesses with digital solutions that enhance their reach and provide customers with a seamless shopping experience, especially during challenging times when physical shopping is difficult.
Our Vision
To become the most trusted marketplace platform in North Africa, bridging the gap between businesses and customers in ways that strengthen communities and support local economic resilience.
My Journey
The Inspiration
During the COVID-19 lockdown, I experienced firsthand the challenges of accessing products and services, which sparked the initial idea for InStoore.
From Concept to Reality
Developed the first version of the platform focusing on essential services, connecting customers with local stores that were struggling during the pandemic.
Growth and Expansion
As restrictions eased, the platform expanded beyond essentials to include multiple categories and launched in five major Moroccan cities.
Technological Innovation
Implemented advanced features including real-time inventory management and an integrated wallet system to make transactions even more seamless.
Building for the Future
Continuing to innovate with new features and expanding to more regions across Morocco, with plans to serve all of North Africa in the coming years.
Our Core Values
Trust & Integrity
Building relationships based on transparency and honesty with every customer, merchant, and partner.
Innovation
Continuously seeking solutions to real problems, adapting to challenges, and improving our platform.
Community
Dedicated to supporting local businesses and strengthening the communities we serve, especially during difficult times.