Our Story
How InStoore Began
From a simple idea to Morocco's leading marketplace platform
Founded in 2020, InStoore started as a small project with a big vision: to connect local businesses with customers in a seamless digital marketplace. What began as a team of three passionate entrepreneurs has grown into the country's most innovative e-commerce solution.
The journey wasn't always easy. In the midst of global challenges, we identified a critical gap in the market – local businesses needed better ways to reach customers online, and shoppers needed a reliable platform to discover and purchase from their favorite stores.
Today, InStoore proudly serves thousands of businesses and customers across Morocco, facilitating connections that help communities thrive and supporting local economic growth.
Our Mission
To empower local businesses with digital solutions that enhance their reach and provide customers with a seamless shopping experience that celebrates local commerce.
Our Vision
To become the most trusted marketplace platform in North Africa, connecting businesses and customers in ways that enrich communities and stimulate local economic prosperity.
Our Journey
The Beginning
InStoore was founded by three entrepreneurs with a shared vision of transforming local commerce in Morocco.
Expanding Horizons
The platform expanded to include multiple categories, from restaurants to retail, and launched operations in five major Moroccan cities.
Technological Innovation
Implementation of advanced features including real-time inventory management and an integrated wallet system for seamless transactions.
Community Focus
Launched initiatives to support small business owners with training and resources to succeed in the digital marketplace.
Looking Forward
Continuing to innovate with AI-powered recommendations and expanding to new regions across North Africa.
Our Core Values
Trust & Integrity
We believe in transparency and honesty in all our interactions with customers, merchants, and partners.
Innovation
We continuously seek new ways to improve our platform and create value for our community.
Community
We're committed to supporting local businesses and strengthening the communities we serve.